Pixel Advertising Business Cases
Market segmentation is a primary marketing principle. At pixel advertising this has been taken into the business model usually by a special domain name. This is a first step of a professional online marketing plan as generic terms at domain names do work fine with search engines. While lately researching this issue it was still surprising how well pixel pages are placed at search engines, if one does search for a combination of keywords like e.g. film business pixel advertising or film business pixels. There are a couple of pixel pages listed at the first 10 search results pages. Some pixel pages do even advertise their own services at search results.
But there are some pixel advertising pages which do go beyond that basic online marketing measure. A couple of pages do use pixel advertising as a whole business model or for supplementary advertising income. In this cases pixelads are used the same way as etablished ad networks are used to finance free online information services. In the following there are three examples.
FilmMaking.com is a film and video industry resource. The service is offering a lot of information and resources for the film making business. At the top there is a pixel grid with image classifieds of the film industry
TravelPixel.net is an ecommerce website offering booking facilities and travel information. They do offer books, guides and have integrated interactive parts like blogs and expert guides. At their homepage they do have grids dedicated to travel business.
ChinaDotCom.biz is an import export directory with a show room and trade leads directory. Beside there basic business directory they do offer business services. At there homepage micro banners are offered by a pixel ad board. The pixel ad board has become an essential and enriching part of the homepage.
But there are some pixel advertising pages which do go beyond that basic online marketing measure. A couple of pages do use pixel advertising as a whole business model or for supplementary advertising income. In this cases pixelads are used the same way as etablished ad networks are used to finance free online information services. In the following there are three examples.
FilmMaking.com is a film and video industry resource. The service is offering a lot of information and resources for the film making business. At the top there is a pixel grid with image classifieds of the film industry
TravelPixel.net is an ecommerce website offering booking facilities and travel information. They do offer books, guides and have integrated interactive parts like blogs and expert guides. At their homepage they do have grids dedicated to travel business.
ChinaDotCom.biz is an import export directory with a show room and trade leads directory. Beside there basic business directory they do offer business services. At there homepage micro banners are offered by a pixel ad board. The pixel ad board has become an essential and enriching part of the homepage.
